How to track conversions in Pathmonk?

When a visitor completes an action on your website — like submitting a form, booking a demo, or making a purchase — Pathmonk counts that as a conversion.

In Pathmonk, this is called a tracked event.

Tracked events are what allow Pathmonk to measure when a visitor has successfully completed your conversion goal.

• The conversion goal = what the business wants visitors to do (e.g., book a demo).

• The tracked event = how Pathmonk measures that the goal has been completed (e.g., hitting a thank-you page after booking)

⚠️ Warning: You’ll be asked to set up your tracked event during onboarding, and this step must be completed before you can continue. If you’re unable to verify your Web URL or pixel right away, we recommend selecting the Pathmonk Thank-You Page as a temporary option. You can easily update or replace your tracked event later once your verification is complete.

Types of tracked events

How to track events with a thank you page

Best for: Lead generation forms, demo bookings, and e-commerce checkouts with a clear redirect page.

This is the simplest and fastest tracking method. When a visitor completes an action and is redirected to a thank-you or confirmation page (e.g., https://www.website.com/thankyou), Pathmonk records the conversion automatically.

Setup:

1. Select the Web URL option and add the link that you want to track as a conversion

2. Add a name to your tracking event and assign a monetary value. If you're unsure about the monetary value of a conversion, check the link that says 'Why and how to calculate the value'. Click on Save goal.

3. Test the trigger by clicking on the URL. Open in a different browser or incognito mode if it doesn’t register immediately.

How to track events with a page load pixel

Best for: Subdomains or third-party hosted flows (e.g., booking or payment providers). This method works when the confirmation page loads on a different domain (like user.external-tool.com).

Setup:

1. Create a page load pixel in Pathmonk. Add a name and a monetary value to your conversion.

2. Pathmonk will create a script for you including your client key and pixel id. Choose between using a platform where you're already tracking conversions (most of our customers use Google Tag Manager) or install the pixel yourself. In any case, our system will give you the code you need to install.

3. If you're using Google Tag Manager, add it as a Custom HTML tag and use the same trigger that you already use to measure conversions. 

Once the system has recorded a successful conversion, you will be enabled to proceed to the next step of the onboarding.

⚠️ This method is also used for tracking revenue. For more information, check our article How to track revenue with Pathmonk.

How to track events with an action pixel

Best for: When users complete a form but stay on the same page (e.g., a message saying “Thank you for submitting”), Pathmonk uses a JavaScript action pixel to record the event.

Single-page applications, inline forms, modals, or chat-based flows — when there’s no redirect page.

Setup:

1. Create an action pixel in Pathmonk. Add a name and a monetary value to your conversion.

2. Pathmonk will create a script for you including your client key and pixel id. Choose between using a platform where you're already tracking conversions (most of our customers use Google Tag Manager) or install the pixel yourself. In any case, our system will give you the code you need to install.

3. Modify the snippet provided by Pathmonk by calling the function. Pathmonk will give you a script like this:

<!-- Pathmonk Tracking Code -->

<script type="text/javascript">

    function pathmonkConversionPixel() {

        d = document;

        key = "CLIENT-KEY";

        id = "PIXEL-ID"

        var js; js = d.createElement('script');js.src = 'https://pathmonk-lib.pathmonk.com/plugin/track.min.js?client_id='+key+"&pixel_id="+id+"&new=off";d.body.appendChild(js);

    }

</script>

You need to add pathmonkConversionPixel(); right before </script> so it looks like:

<!-- Pathmonk Tracking Code -->

<script type="text/javascript">

    function pathmonkConversionPixel() {

        d = document;

        key = "CLIENT-KEY";

        id = "PIXEL-ID"

        var js; js = d.createElement('script');js.src = 'https://pathmonk-lib.pathmonk.com/plugin/track.min.js?client_id='+key+"&pixel_id="+id+"&new=off";d.body.appendChild(js);

    }

pathmonkConversionPixel();

</script>

4. If you're using GTM, add this code as a Custom HTML tag and associate it with the same trigger that fires the website’s existing conversion event. Alternatively, you can add it manually to your code.

Once the system has recorded a successful conversion, you will be enabled to proceed to the next step of the onboarding.

How to track events with a Pathmonk thank you page

Best for: Customers who cannot create or modify pages on their own website. Pathmonk automatically generates a unique thank-you page URL (e.g. https://thankyou.pathmonk.com/pages/*

Setup:

1. Choose the Pathmonk page option. Add a name and a monetary value to your conversion.

2. Click on the link provided by the system to detect a successful conversion (see below)

3. Follow this tutorial to edit your Pathmonk thank you page so it has your own copy and fully matches your branding.

⚠️ Warning: If you're using a Pathmonk thank-you page to track conversions, make sure you add the url provided as a redirect after completing your form or checkout flow. Otherwise, Pathmonk won’t be able to detect or count the event.

Still need help?

If you’re not sure what is the best tracking configuration for your business, our team can help. Reach out via support@pathmonk.com and we’ll make sure Pathmonk is all set for success.