Pathmonk Intelligence: What is it and how does it work?

Review your Buying Journey data with easy-to-navigate reporting

Pathmonk Intelligence is a data analytics suite that provides in-depth data to give you a better understanding of your customers' journey, and their intent by providing AI-driven insights.

Pathmonk Intelligence provides privacy-friendly, cookieless website analytics, allowing you to review data for your site that requires no technical knowledge to set up. 

Divided into 5 sections, Pathmonk Intelligence provides into these areas:

• Buying Journey
  
• Traffic
• Web Pages
• Acquisition
• Buyer Persona

Within each section, you will be able to gather more in-depth data regarding your buyer journey and use it to increase conversions, improve your marketing, and optimize your website.  

Buying Journey

The Buying Journey report provides a visual of the buying journey funnel. Starting with the number of visitors to your site, you have the flexibility to fine-tune the data based on a timeframe. With options to filter by goal, traffic type, A/B testing, and more, the Buying Journey report will provide you with exactly what you need, when you need it.  

In addition to the funnel data and the reporting filters, Pathmonk Intelligence provides an option to add a comparison view.

Traffic

Easily view your website traffic by the day or by the hour. The Traffic report provides the number of visitors, page views, bounce rate, and bot traffic in addition to graphs visualizing the visitors to the site. The Traffic reporting also provides data for top referrals, the top channels, and top UTM.  

The Pathmonk Quality score is also included in the data, which is a combination of the number of visitors, page views, and conversions compared to the bounce rate. The higher the quality score, the better the percentage of conversions for that channel. 

Web Pages

Each web page of your site is available to review on the Web Pages report.  Using the Web Pages report provides a detailed view of activity on the individual pages.  Find the number of page views, engagement rate, bounce rate, and percentage of conversions influenced by that specific page. There is also data highlighting the path a visitor took to land on the page. Finally, view the top entrance pages, top referrals, and top UTMs or view the page and server speed to ensure pages are loading at an ideal speed for both desktop and mobile. 

Acquisition

Use the data from the Acquisition report to find the quality and effectiveness of your traffic sources.  By providing the number of conversions for each of your traffic sources and insights into those sources, the Acquisition report can support confirming which traffic sources are bringing in the most visitors as well as the number of conversions. 

Buyer Persona

Find out more about the visitors to your site using the Buyer Persona reporting. Specific details on the time a visitor spends on the site, the number of interactions, and the buying modality of the average visitor all help to create targeted resources to increase conversions. With an average persona listed and targeting suggestions, the Buyer Persona reporting can provide the extra details needed to find the best outreach. 

Access to Pathmonk Intelligence

• Pathmonk clients who have subscriptions to Pathmonk Accelerate have access to Pathmonk Intelligence 
• A stand-alone subscription to Pathmonk Intelligence is available