Micro-Experiences - how they work

Modified on Thu, 14 Mar 2024 at 02:35 PM

Review how micro-experiences work and how they are different

Micro-experiences are what sets Pathmonk apart. More intelligent and less intrusive than a pop-up, Pathmonk's AI-driven micro-experiences are the key to creating an uplift in conversions.

Micro-experiences are a combination of visual and text-based cards anchored to a bar (the Contextual Menu) that use an AI algorithm to learn the best time to trigger the cards during a visitor's time on your site.

Micro-Experiences Can	Micro-Experiences Cannot
Learn from the actions of your visitors and make adjustments to maximize conversions	Appear in a specific order or at a pre-determined interval (the AI controls the order and frequency)
Extend from the Contextual Menu, allowing your visitors to interact with additional resources	Pop-up in areas besides the location where the contextual menu is anchored
Provide consistent and seamless information in small, easy-to-read cards	Extend beyond pre-defined borders, which may block vital information on your web page

While micro-experiences appear to be a pop-up, they are more than that.

The AI behind Pathmonk's micro-experiences is always learning and working to provide the ideal conditions that will get your visitors to convert.

Because each buyer is at a different phase of their journey and has a different persona to consider, Pathmonk's micro-experiences cannot be scheduled. Restricting the cards to a specific persona, time frame, or page could mean missing out on a prime opportunity to convert the visitor browsing your site.

The best micro-experiences provide details that entice the visitor to click the call to action. The content should provide insights like the benefits of the product or service, testimonials from clients, or an excerpt from a review. Adding a 20-30-second video discussing the company is a great way to not only share information but to put a face to the services or products.

Not sure what to add or receive new marketing assets, that's wonderful! Micro-experiences can be edited at any time through the Pathmonk CRM portal. It's as easy as applying the changes, saving the micro-experience, and doing a quick preview. That's all it takes, the AI and micro-experiences will do the work from there.