Website Goal Tracking Methods

Modified on Wed, 17 Jul at 1:33 PM

Learn about and choose the best option to track your website conversions

Conversion goal tracking measures how well your website fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Making a purchase, filling out a lead form, or requesting a demo are among the types of conversion goals commonly used on websites.

Conversion goal tracking can be applied to specific pages or screens your visitors reach after completing goals on your website. Every goal can have a monetary value, so you can see how much that conversion is worth to your business.

Website Goal Tracking Options

Website Goal Tracking
Tracking Type	Description	Example
Web URL Goal	Conversions are tracked when visitors are directed to and land on the Web URL. Since it is only accessible when someone completes your goal, Pathmonk recommends this goal-tracking option	domain.com/thank-you
Page Load Pixel	Track any goal page visit on a non-whitelisted domain where Pathmonk is not installed	otherdomain.com/success
Visitor Action Pixel	Track any visitor action that is on any domain & where Pathmonk is or is not installed	Clicking a ‘Register’ or 'Submit' button on a contact form
3rd Party Tool	Track any goal completion in your 3rd party tool which is connected to Pathmonk	Zapier, Calendly, or Hubspot
Pathmonk Thank You Page	Create a Thank You Page for tracking in Pathmonk. With this option, the benefit of a Web URL goal is available if creating a Thank You page is not an immediate option.	https://thankyou.pathmonk.com/pages/44/xx

Why We Use Website and Pathmonk Goal Tracking

Tracking the goals from your website and Pathmonk together provides you with a better overall view of your buyer journey. A visitor may be influenced by a micro-experience but submit their conversion through your website and vice versa. You can analyze the total goal completion rates of both goals within the website buying journey reports located in Pathmonk Intelligence.