Pixel Goal Tracking (Page load & Visitor action)

Review the two Pixel Web Goal Tracking Options available for Pathmonk Intelligence

Pathmonk offers two types of pixels for tracking conversion goals on your website, giving you the flexibility needed to use the option best suited for your technical and conversion goal-tracking needs. 

Pixel options

• Page load: this script snippet will execute once the desired page is loaded, so it’s usually placed on a page a customer reaches after completing a conversion.
  
• Visitor action: this script snippet will execute once a button or link is clicked, so it has to be placed within the page that has a button or a link you'd like to track for clicks.

Creating a new Pixel Goal

1. Login to crm.pathmonk.com
2. Click Intelligence
3. Select Website Goals
4. Click Add new Goal
5. Enter a goal name (this is only used for identifying the goal in reporting)
6. Click Set Tracking Method
7. Choose a Page Load Pixel or Visitor Action Pixel
8. Click Save Goal
9. Choose Install the tracking pixel yourself to open an additional section that contains the snippet code
   OR
   Choose Email the pixel tracking to open a field to enter an email address where the code will be emailed directly from the Pathmonk CRM
10. Click Close

Installing the Pixel

1. Review the installation details for the pixel type you are installing (Page Load or Click Action)
   • To install the Page Load pixel for tracking, the script snippet has to be placed within the JavaScript loaded on the page you need to track
   • To install the Visitor Action pixel for tracking, the script snippet has to be placed within the JavaScript loaded in the page you need to track, as the ‘on page load’ script, with the addition that you’ll have to invoke the pathmonkConversionPixel() function once your link or button is clicked.
2. Paste the pixel tracking code into the bottom of the header section of the page you want to track above the </head> 
3. Save the changes and push update to website (if applicable)

Where to find an existing Pixel Code

Log in to your Pathmonk account and select Website Goals from the Accelerate dropdown

1. Login to crm.pathmonk.com
2. Click Intelligence
3. Select Website Goals
4. Click on the name of the goal with the measure listed as "Pixel"
5. Click Installation
6. Choose Install the tracking pixel yourself to open an additional section that contains the code
   OR
   Choose Email the pixel tracking to open a field to enter an email address where the code will be emailed directly from the Pathmonk CRM

Optional Pixel Settings

• All conversions: The pixel tracks conversions from all visitors who both have and have not seen Pathmonk during their visit.
  This is the most commonly used Pixel as it will track every conversion on the site. 
• Pathmonk conversions: The Pixel only tracks conversions from website visitors who have seen Pathmonk during their visit(s).
  This Pixel option is best used for accounts that have a high number of visitors.  Tracking Pathmonk-only conversions provides better detail for the results from Pathmonk on your site.