What Counts as a Website Goal Conversion

Modified on Mon, 8 Jul at 4:52 PM

Review the types of website goal conversions and what counts as a conversion

What actions are counted as conversions?

Whether a visitor completes and submits a contact form or booking a demo through a calendar app, the action that completes the process (hitting the submit button or being sent to a confirmation page) counts as a conversion.

Website Goal Type	What Counts as a Conversion	Example
Web URL Goal	A visitor completes an action and is redirected to a different page on the same domain	A visitor completes a form on www.website.com and is automatically redirected to www.website.com/thankyou
Page Load Pixel	A visitor completes an action and is redirected to a different page on a different domain	A visitor completes a form on www.website.com and is automatically redirected to user.website.com
Visitor Action Pixel	A visitor completes an action on a webpage, clicking a submit button on a contact form for example, but is not redirected to a different page	A visitor completes a form on www.website.com and after clicking "Submit" gets a confirmation message but remains on www.website.com
3rd Party Tool*	A visitor completes an action using a tool outside of the website. The action may trigger a process outside of the website and the completion of all triggers can be counted as a conversion.	A visitor books a meeting using a Hubspot calendar on the website. Through the Hubspot and Pathmonk integration, meetings added to Hubspot are then counted as conversions in Pathmonk
Pathmonk Thank-You Page	A visitor completes an action and is redirected to a Pathmonk-generated Thank You page after completing an action on the website	A visitor completes a form on www.website.com and is automatically redirected to a unique Pathmonk-generated thank you page, https://thankyou.pathmonk.com/pages/44/

*3rd Party Tool results cannot be filtered using the Buying Journey A/B testing because the action is completed outside of Pathmonk and the website.