A microexperience is a small, personalized interaction powered by Pathmonk on a website that guides visitors toward taking action.
Instead of showing the same message or pop-up to everyone, Pathmonk uses AI to understand what each visitor is looking for and then triggers a microexperience that fits their intent — all in real time.
Microexperiences can take many forms, such as:
A testimonial that builds trust when someone is comparing options
A short video that explains the product when someone is exploring
A free trial or demo invitation when a visitor is ready to convert
A gentle prompt to stay or download something before they leave
Each microexperience is contextual, meaning it appears at the right time and in the right place based on user behavior.
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