Pathmonk's conversion tracking provides multiple tracking options
Conversions for each of Pathmonk's tracking goal types will vary and have a different marketing cost.
Deciding on a goal is the first step to tracking conversions on a website. Pathmonk's options also provide a varying level of ROI based on the action.
Each goal will be considered a high, medium or low goal based on the outcome, some of the most popular options are listed below with their potential value as well as details into the reason for the goal's value
| Goal Type | Goal Value | Reason |
| Thank you Page | High | Thank you pages are the result of a completion of the conversion. Submitting a contact form, completing an order, only visitors who have completed the action will reach the Thank You URL |
| Pixel | High | Like the Thank You URLs, the Pixel is triggered by the completion of a conversion action. Button click pixels are triggered during submission a page while the page load pixel is added to a page reached only after an action goal is completed |
| Qualification | High | Qualification forms collect lead details and offer an option to pre-quaify a lead through the logic tree, increasing the quality of the leads submitted. |
| Book a Time | High | Leads provide contact information to shedule a meeting, adding their details to a pipeline |
| Redirect | Low | Redirects will send a lead to a destination but cannot ensure the conversion goal is completed. The redirect goal is best used in conjunction with a pixel or URL goal to find how many visitors are directed to the destination page while the other goal tracks the total number of conversions completed. |
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