Website Conversion Goal Tracking

Choose the best option to track your website conversions

Conversion goal tracking measures how well your website fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Making a purchase, filling out a lead form, or requesting a demo are among the types of conversion goals commonly used on websites.

Conversion goal tracking can be applied to specific pages or screens your visitors reach after completing goals on your website. Every goal can have a monetary value, so you can see how much that conversion is worth to your business. 

Website Goal Tracking Options

Why We Use Website and Pathmonk Goal Tracking 

Tracking the goals from your website and Pathmonk together provides you with a better overall view of your buyer journey.  A visitor may be influenced by a micro-experience but submit their conversion through your website and vice versa. You can analyze the total goal completion rates of both goals within the website buying journey reports located in Pathmonk Intelligence.

Choosing your website tracking goal

Website conversion goal-tracking options each provide a unique tracking solution to support your buyer journey.

Thank You URL is used for thank you pages that are on the same domain and are only used for form submissions. The thank you page is only reached after a lead is submitted, which means it's reliable and does not need to be updated. Set the Thank You URL and it's ready to go.  The Thank You URL is also the easiest option to use, you can add the thank you page to your Pathmonk account during set up. 

1. Login to the Pathmonk CRM: crm.pathmonk.com
2. Click Intelligence
3. Select Website Goals
4. Click the green plus (+)Add new Goal
5. Choose a name for your Goal
6. Click Set Tracking Method
7. Click Web URL Goal
8. Add the thank you URL
9. Click Save Goal

• Additional Thank You URL options:
  In the event a thank you page has some dynamic data that changes with each submission, a combination of the URL and a parameter placeholder can be added to Pathmonk to track the goals.  
• Example 1: Order confirmation pages

Add the portion of the URL that is consistent for the confirmation pages.  Add an asterisk (*) after the final character that is repeated in each URL.

Original URL: www.website.com/confirmation/order/xxxxxxx/pageview

Thank You URL: www.website.com/confirmation/order/*

• Example 2: Query parameter with exact match

In the case of an exact query parameter, the URL for the conversion goal to be tracked will be added as the Thank You URL

Original URL: https://website.com/page/signup.php?sptepID=1&sid=1

Thank You URL: https://website.com/page/signup.php?sptepID=1&sid=1

• Example 2: Query parameter with regular expression (last parameter only)

Thank You URLs utilizing a query parameter can add the URL of for the conversion 

Original URL: https://website.com/page/signup.php?sptepID=1&sid=1
Thank You URL: https://website.com/page/signup.php?sptepID=1&sid=*

***Note for all Thank You Page URLs***

Pages used for Thank You URL tracking must have the same footer on the page as all other web pages.  The lack of a footer prevents the snippet from tracking a Thank You Page and conversions cannot be counted. 

• Pixel Tracking Goal is used when a Thank You URL is not available or the goal submission occurs on a sub-domain.  The Pixel has two options for Page Load or Click Action, you can learn more at the Pixel Article

1. Login to the Pathmonk CRM: crm.pathmonk.com
2. Click Intelligence
3. Select Website Goals
4. Click the green plus (+)Add new Goal
5. Choose a name for your Goal
6. Click Set Tracking Method
7. Choose the Page Load or Visitor Action Pixel
8. Click Save Goal
9. Choose to copy or email the pixel tracking code
10. Click Close