Pathmonk Buying Journey Report

Modified on Wed, 10 Apr at 5:03 PM

Easily view Buying Journey data at each stage

By adapting the website experience for each visitor based on their stage in this process, businesses can optimize the website experience and improve business metrics such as conversions or revenue.

The buyer's journey is the process buyers go through to become aware of, consider, and decide to purchase your product or service. The journey consists of a three-step process.

Features of the Buying Journey Report

Date Range: Select from one of the pre-determined time frames or choose a custom time frame to review the Intelligence data

Filters: Choose to filter data by Goal Type, Traffic Type, Referral, UTM Source, UTM Medium or UTM Campaign

Comparison: Choose to view a side-by-side comparison for your data based on time and/or filters

A/B Testing: Easily view the results of your A/B testing for visitors who have been shown and visitors who have not been shown Pathmonk during their visit(s)

Favorites List: Save frequently used reports to your Pathmonk Intelligence Dashboard

Report Sending: Clicking + Add new save a report in Pathmomk or, click Is report to create a schedule for reports to be sent from Pathmonk automatically

Print: Easily print a full copy of the report data and graphs to a printer or save it as a PDF.

Key Metrics on Your Report

Visitors: The number of visitors who visited the site in within the selected time frame

Awareness Impact: The impact for visitors who reached the Awareness stage where Pathmonk was visible

Awareness Impact: The impact for visitors who reached the Consideration stage where Pathmonk was visible

Awareness Impact: The impact for visitors who reached the Decision stage where Pathmonk was visible

Conversion Rate: The percentage of total visitors who completed a tracked goal

Pathmonk Impact: The Uplift of conversions for visitors who were shown Pathmonk