Pathmonk analytics full overview

Modified on Thu, 6 Nov at 11:31 AM

Pathmonk analytics gives you a complete, privacy-first understanding of how visitors interact with your website, from their first visit to their final conversion.

Unlike traditional analytics tools that rely on cookies or user consent banners, Pathmonk uses fingerprint technology to identify and analyze every single visitor, without storing or tracking personal data.

Here's a complete walkthrough of everything you can find under the Analytics tab of your Pathmonk dashboard:

How Pathmonk identifies visitors (without cookies)

Pathmonk’s proprietary fingerprint technology allows the system to recognize visitors based on a combination of browser, device, and behavioral signals.

This creates an anonymous, privacy-compliant fingerprint that stays consistent across sessions, even if users reject cookies or switch devices.

This approach enables Pathmonk to:

Identify every visitor to your website, even those who block or delete cookies.
Track complete buying journeys, from first visit to conversion.
Measure true user behavior without interruptions from cookie consent settings.
Stay fully compliant with GDPR and other global privacy standards.

In other words, Pathmonk gives you a full picture of what’s happening on your website, without compromising user privacy.

Understanding visitor behavior

With Pathmonk analytics, you can go beyond simple page views and see how visitors truly engage with your site:

Which pages or elements capture attention.
How long they stay and how they move between sections.
Where they drop off in the conversion process.
What type of intent or buying stage they’re in.

This helps you understand why visitors convert — or don’t — so you can optimize your website experience accordingly.

Tracking progress through the buying journey

Pathmonk interprets behavior in context. Our AI models analyze every visitor’s micro-actions (like scrolling, hovering, or time on page) to determine their stage in the buying journey:

Awareness – discovering your brand or product for the first time.
Consideration – comparing options or engaging with key content.
Decision – showing strong purchase or conversion intent.

By combining this data, Pathmonk gives you a clear map of how visitors progress through these stages.

A unified view of performance

Pathmonk Analytics automatically organizes all insights into clear sections within your dashboard. Each one helps you understand a different layer of your website performance, from visitor behavior to conversion sources and campaign impact.

Dashboard

Get a complete overview of your website’s performance. This section includes:

Overview: Key metrics and quick access to your reports.
Conversions: Performance of your tracked goals and monetary values.
Buying Journey: How visitors move through different stages of intent.
Traffic: Volume, sources, and engagement of all sessions.
Bot Traffic: Breakdown of human vs. bot visits to ensure clean analytics.
Web Pages: Performance of individual pages, including visits, engagement, and conversions.
Acquisition: Channel performance, identify which marketing sources drive the best results.
Buyer Persona: Demographic and behavioral patterns that define your ideal customer.

Visitors Journey

Analyze the behavior and progression of your visitors across the buying journey.

All Visitors: See every unique visitor’s path, including sessions and intent signals.
Conversions: Understand which visitors converted and what led them there.
Leads: Review leads generated from your website and their engagement history.

This section helps you connect individual user journeys to real business outcomes.

Events

Monitor and manage the actions that matter most on your site.

Overview: Create and review all tracked events, such as purchases, form submissions, or button clicks.
Thank You Page: Manage thank you pages created by Pathmonk.

Milestones

Milestones represent key achievements since your subscription was activated, for instance, how many conversions you have already achieved.

Chat with your data (beta)

This experimental feature lets you ask questions directly to your analytics data using natural language. You can quickly generate insights, compare performance, or identify opportunities without needing to navigate multiple dashboards.