Google Analytics: Universal Analytics

Modified on Mon, 25 Apr, 2022 at 10:36 AM

Learn how to integrate your Google Analytics with Pathmonk to receive data from Pathmonk in your analytics dashboards.

Before you Begin

Pathmonk can send certain events to Google Analytics and Google Tag Manager to help you review results in your current analytics dashboard.
Pathmonk currently supports Google Analytics Universal. GA4 is currently not supported.

List of Events

If you use Google Analytics as part of your analytics technology stack, you can integrate it with your Pathmonk account to get the most out of both platforms and your website.

Here is the list of events and the according parameters that Pathmonk can send to Google Analytics:

Pathmonk Events
Description	Category	Action	Label
Interaction visitors have with Micro-Experiences	pathmonk	interactionPathmonk	widget
Visitors complete conversion goal: contact form	pathmonk	contactPathmonk	contact
Visitors complete conversion goal: lead form	pathmonk	leadPathmonk	lead
Visitors complete conversion goal: time booking	pathmonk	timePathmonk	time
Visitors complete conversion goal: redirect	pathmonk	redirectPathmonk	redirect
Visitors complete conversion goal: subscription	pathmonk	subscriptionPathmonk	subscription
Visitors complete conversion goal: qualification	pathmonk	qualificationPathmonk	qualification
Visitors complete conversion goal: download	pathmonk	downloadformPathmonk	download
Visitors complete conversion goal: download form	pathmonk	downloadformPathmonk	downloadform
Visitors open 3rd party tool: custom	pathmonk	customPathmonk	custom

Step 1: Enable Pathmonk event sending (1 min.)

First make sure that Pathmonk is set to send events to Google Analytics.

Log in to your Pathmonk account and select Results.
Then select Customization.
You'll see a list of configuration tiles. Choose Appearance & Behaviour.
Scroll to the Behaviour card.
Check if Integration with Google Analytics is set to Enabled. If it is then this step is complete.
In case Integration with Google Analytics is set to Not Enabled. Follow the instruction on the screen.

Step 2: Set Google Tag Manager tag & trigger (5 min.)

Important: Only required if using Google Analytics through Google Tag Manager. Otherwise skip step 2.

If you are using Google Analytics through Google Tag Manager (https://tagmanager.google.com) then you need to setup tags & triggers. If otherwise you are using Google Analytics Global Site Tag (https://developers.google.com/gtagjs) you can jump to step 3.

To set tags & triggers in Google Tag Manager use the following instructions:

Login to Google Tag Manager.
For each event you want to track, create a new trigger of “Custom Event” type, and set the event name, to the action (Example: interactionPathmonk) you want to send to Google Analytics. See the full list of events above.
Then create a new tag using Google Analytics, of track type “Event”, set the category, action and label (as listed in the table above) and set your Google Analytics ID, then select the trigger (previous step) that will make this Event to be send.
Repeat this process for every event that you want to track.

Step 3: Setup Goals in Google Analytics (5 min.)

For every event you need to create a goal. See Google's helpcenter article on how to create goals in Google Analytics.
Choose Goal setup: Custom
Name the goal according to the event you want to track and choose Goal type: Event
Then set the Goal details (Category, Action, Label) according to the event you are setting up (see table above)