Intelligence Data Does Not Match Other Analytics Sources

Review common reasons Pathmonk Intelligence data may not align with other sources

When comparing the data from Pathmonk to other analytics sources, the data may not match exactly. There are a few reasons that will explain the cause of your data being different.  

• Bots

Pathmonk identifies a higher number of bots than other sources and this can have an impact on the monthly visitor count.  Pathmonk does not count bots in any buyer journey data and if there is a significant number of bots on a site, the numbers within Pathmonk will be different.

• A/B Testing

• Pathmonk accounts are created with a default A/B testing percentage. The results of your analytics may differ due to these A/B testing settings as it impacts the number of visitors who convert in the group where Pathmonk is shown or hidden.
• Activating or changing the A/B testing percentages redistributes the visits. Visitors who saw Pathmonk before the A/B testing criteria were changed will be associated with the non-Pathmonk views. For this reason, Pathmonk does not advise changing the A/B test results.

• Unique visitors vs. total visitors

Pathmonk tracks unique visitors to your site, not total visitors.  A returning visitor is not counted as new, even if they arrive via a new web search session.  They will be identified as returning visitor and their session will be combined with any previous activity previously completed. 

• Pathmonk-only Pixel

If the pixel installed on the website is tracking Pathmonk-only conversions, the data on the report will reflect only visitors who were shown Pathmonk micro-experiences instead of every visitor to the website.