Pathmonk’s AI mode is a strategic setting that adapts our personalization algorithm to your specific business model and conversion logic. It tells the AI what type of growth strategy your website follows, so it can prioritize the right actions, journeys, and decision paths for your visitors.
In addition to the AI model, you can adjust the AI model calibration, which defines how assertively the AI executes that strategy on your website.
Together, these two settings determine both what strategy the AI follows and how strongly it applies it.
To access this feature, select Accelerate Growth on your top menu, and then go to AI Configuration. On the bottom box you will see the options:
1. AI Model
2: AI Model Calibration
Here's a recap of the options you can choose from:
AI models
| AI model | Best use case | Recommended industries / business types |
|---|---|---|
| General purpose | Ideal for companies with mixed conversion goals or hybrid strategies | Multi-product businesses, hybrid funnels, professional services |
| Product led growth | Best for businesses where the product drives acquisition and self-serve conversions | SaaS, freemium platforms, subscription tools |
| Sales led growth | Designed for companies where conversions typically require a sales interaction | B2B enterprise, consulting, high-ticket solutions |
| E-commerce | Optimized for businesses focused on direct online transactions | Retail, DTC brands, online stores |
AI model calibration
| AI model calibration | Description | Recommended industries |
|---|---|---|
| Turbo | Designed for highly competitive markets where prompt action and urgency are crucial to convert visitors into customers | E-Commerce, Travel & Hospitality, Subscription Services |
| Amplify | Suitable for a balanced approach to guiding visitors toward conversion by providing more information and addressing concerns | SaaS, Education & Training, Financial Services, Healthcare |
| Lite | Ideal for a more subtle approach to engaging visitors while still providing essential information and fostering interaction | Non-profit organizations, Professional Services |
How AI model and calibration work together
The AI model defines what strategic path the AI follows based on your business type, and the AI model calibration defines how strongly that strategy is executed on your website.
For example:
A SaaS company may select Product Led Growth as the AI model and use Turbo calibration to accelerate sign-ups.
A B2B enterprise solution may use Sales Led Growth with Amplify to provide a more structured journey before booking a demo.
An online store may choose E-commerce with Turbo to maximize transactional urgency.
Need help with your setup?
Send us an email to support@pathmonk.com and we'll help you get the most out of your Pathmonk subscription.
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