Products & services

You can create personalized, product or service-focused Micro-Experiences in Pathmonk to show tailored content to visitors who are interested in specific offerings.

What are product-specific micro-experiences?

Core Micro-Experiences appear to all website visitors and highlight your company’s main services. Product-specific Micro-Experiences, on the other hand, are text-based cards that are only shown to visitors identified by Pathmonk’s AI as interested in a specific product or service.

Example:

A visitor browsing tattoo care will see Micro-Experiences related to tattoo balms, while another looking at booking a tattoo will see different content.

Step 1: Add a Product or Service

1. Go to Accelerated Growth → Micro Experiences → Products and Services.

2. Click Add Product in the top-right corner.

3. Fill in the following details:

   • Product Title

   • Product URL (where the product is located on your site)

   • Short Description

4. Click Save to create the product.

Step 2: Create a product-specific micro-experience

1. Select the product you just created.

2. In the top left corner you can chance the image in your micro experience. Consider that it must be max 500 mp and with a size of 90 x 90 pixels. 

3. (Optional but recommended) Add a monetary value and a currency — this helps Pathmonk measure the revenue generated by the Micro-Experience.

4. Click Add Micro-Experience.

5. Enter the Title and Body Text of your Micro-Experience.

6. Click Create.

Your new Micro-Experience will now be linked to that specific product or service. Remember that you can create more than one Micro-Experience for the same product just by repeating steps 4-6.

Step 3: Review your micro-experiences

1. Go to the Content section.

2. You’ll see a list of all existing Micro-Experiences, including the one you just created.

Your new product-specific Micro-Experience is now active and will automatically appear to visitors whose behavior matches an interest in that product or service.