How to check your Pathmonk results

If you’ve already been using Pathmonk for some time, you probably want to know how to check if it’s really making a difference. Remember, Pathmonk’s microexperiences are shown to just a percentage of your visitors, so what we’re going to measure is how the traffic not exposed to Pathmonk (the control group) compares to the traffic exposed to Pathmonk (the test group) across their customer journey.

This comparison shows the real impact of personalization on your conversions, engagement, and revenue.

1. Log in to your Pathmonk account and click on Analytics in the top menu.

2. Go to the Buying Journey report.

3. Under Segment A, select the timeframe you want to measure.

4. Click on Filter, and in the Goal type field, select the conversion you want to analyze. In the example below, we’re going to select Shopify App Purchases. Once chosen, click Apply filter.

5. What you’re seeing now are your total results for the selected period, this is your general customer journey. To switch to the A/B testing view, click on Performance review at the top right of the screen.

6. After clicking Performance review, you’ll see two funnels side by side (see below):

• On the left, your control group (traffic that hasn’t been exposed to Pathmonk).

• On the right, the Pathmonk-enabled group (traffic that has experienced microexperiences).

This setup lets you compare how both segments behave, with the only variable being whether Pathmonk personalization was active or not.

Let’s look at the example below from a real customer. In this case, 63% of their traffic was exposed to Pathmonk personalization. The conversion rate of that group was 30% higher than the control group.

It’s important to interpret this correctly: the 30% uplift refers to the conversion rate, not the raw number of conversions.

• Control group: 3,400 visitors, 18 conversions → Conversion rate = 0.53%

• Pathmonk-enabled group: 5,800 visitors, 40 conversions → Conversion rate = 0.68%

That’s a 30% relative improvement in conversion rate, which is the right way to read this data. Comparing conversion rates (not totals) ensures both groups can be evaluated under the same conditions.

You’ll also notice improvements across all stages of the funnel in the Pathmonk-enabled segment. From the awareness stage to the final conversion, more visitors progress through each step, meaning Pathmonk doesn’t just increase conversions, it strengthens the entire buying journey.

7. By default, Pathmonk keeps your data clean by showing only human traffic in performance reports. If you’d like to include bot traffic for reference, click on the three vertical dots next to Download Buying Journey Data, and activate the toggle “Include bots” (see below) This will display the number of bot visits directly in your funnels.

Keep in mind that Pathmonk only tracks bot traffic, it never includes it in your actual results or affects your subscription limits. Adding bots will slightly change the total visit count since it reflects additional incoming traffic, but Pathmonk automatically removes it before calculating metrics like conversion rate. That way, your results always represent real user behavior, not automated hits.

8. You can also enable the Revenue toggle to understand the impact of Pathmonk in terms of income, not just conversions. To do this, click on the three vertical dots next to Download Buying Journey Data, and activate the toggle “Include revenue.” This adds a new layer to your report, showing how much your revenue has increased alongside conversions.

In the example below, Pathmonk increased conversions by 30% compared to the control group, while revenue grew by 47%. This means that not only did more people convert, but the visitors who engaged with Pathmonk experiences also tended to generate higher-value transactions.

9. Beyond percentages, you can also see how many extra conversions and how much extra revenue Pathmonk has generated. If you scroll down the report, you’ll find a summary section showing the overall impact:

• Conversions: the additional conversions Pathmonk generated versus your control group.

• Revenue: the extra income directly attributed to Pathmonk’s uplift.

In this example, Pathmonk added 9 extra conversions and $2.6K in additional revenue. This means that, based on the control group’s conversion rate, the same traffic would have generated around 31 conversions instead of 40 if Pathmonk hadn’t been active.

The same logic applies to revenue. Pathmonk didn’t generate $8,000 in total, but rather the difference — in this case, $2,600 — between the control group and the Pathmonk-enabled group. For context, with a $450 monthly subscription like in this example, that’s an ROI of 478%, meaning the customer earned back almost five times their investment.

Still need help?

If you’re not sure how to review your results, our team can help. Reach out via support@pathmonk.com and we’ll analyze your performance and suggest optimizations to skyrocket your performance.