Learn how to track conversion completions that happen outside of Pathmonk on your website or in your product.


How Goal Tracking Works

Conversion goal tracking measures how well your website fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals on your website includes making a purchase, filling a lead form, or requesting a demo etc.


Conversion goal tracking can be applied to specific pages or screens your visitors visit after completing goals on your website. Every goal can have a monetary value, so you can see how much that conversion is worth to your business. 


Goal Tracking Types

Goals fall into one of 2 types, listed in the table below:



Website Goal Tracking

Tracking Type
Description
Example
End Page URL Goal
Tracks when a visitor reaches the URL. It will mark the visitor as converted (useful for Thank-You pages, etc)
domain.com/thank-you
Pixel Tracking Goal
Tracks when a visitor reaches the page where the pixel is installed. It will mark the visitor as converted when the user reaches that page 
See pixel



Type 1: Enable End Page URL Goal Tracking (1 min.)

Relevant if you want to track a conversion goals on your website that have a Thank-You page:

  1. Log in to your Pathmonk account and select Settings.
  2. Then select Goals and go to End Page Goals
  3. Copy/Paste the URL of your conversion Thank-You page that you would like to track into the textfield.
  4. Confirm by clicking Save.


Type 2: Enable Pixel Goal Tracking  (5 min.) 

Relevant if you want to track a conversion goals in your product, on another domain or on your website:

To set tags & triggers in Google Tag Manager use the following instructions: 

  1. Log in to your Pathmonk account and select Settings.
  2. Then select Goals and go to Pixel Tracking
  3. Copy the pixel tracking code
  4. Paste the pixel tracking code into the bottom of the header section of the page you want to track above the </head>
  5. Save the change to the page you want to track


Reporting On Goal Tracking 

You can analyze the goal completions rates in the website buying journey reports. Goal conversions also appear in other reports, including the Analytics section in Pathmonk Results and the Conversion report in Pathmonk Metrics, and the Acquisition reports.