Using suitable conversion goals for each stage of the Buying Journey helps you to succeed with your website conversion rate. For your Pathmonk AI extension you can select specific conversion goals for each stage of the buying journey. The goal you select should align with the main thing you want to get from your website for a given stage of the buying journey, for example, Demos, Trials or Downloads etc. 


Before you Begin

  • Pathmonk can show specific conversion goals for each stage of the Buying Journey
  • Pathmonk supports a range of conversion goals

List of Conversion Goals

Here is the list of conversion goals that Pathmonk supports.



Pathmonk Conversion Goals

Type
Example CTA
Use Case 
Possible fields
Contact Form
Contact Us
Standard contact form
Message, Name, Email, Phone, Company
Lead FormRequest A DemoCollecting lead information
Name, Email, Phone, Company
Time Booking
Schedule A CallSchedule a time 
Name, Email, Phone, Company, Day, Time
Redirect Goal
Learn More
Redirect to 
specific page
None
Subscription Form
Subscribe Today
Sign up for a newsletter
Email
Qualification Flow
Tell us about you
Qualification 
flow
Name, Email, Phone, Company, Qualification Questions
Non-gated Download
Download Now
Download 
case studies
None
Gated Download
Download 
Download valuable assets
Email
Third Party Tool
Book a time
Embed tools like Calendly, HubSpot calendar etc. 
None


Changing the Conversion Goals

Selecting a conversion goal and setting up the best possible way is a service that the Pathmonk support team provides to all clients. If you want support with optimizing your conversion goals please raise a support ticket.